Signals Podcast Network

Why Chatbots are the Future of Lead Response with Dr. James Oldroyd

Episode Summary

Billy Bateman and professor James Oldroyd discuss how response times affect a lead, how bots differ from other forms of communication and the future of bots.

Episode Notes

Guest: James Oldroyd- Professor James Oldroyd is an associate professor of Strategy at the Marriott School of Management, Brigham Young University and the Ford Motor/Richard Cook Research Fellow. He received his Ph.D. from the Kellogg School of Management at Northwestern University in 2007. He was an associate professor of management at SKK-GSB in Seoul, South Korea for five years and an assistant professor of international business at The Ohio State University for three years. His research explores the intersection of networks and knowledge flows. This work has been published in outlets such as the Academy of Management Review, Organization Science and Harvard Business Review. He teaches courses on strategy, strategy implementation, international business, and negotiations to undergraduates, MBAs, and executives. In addition, to teaching at SKK, OSU and BYU, he has taught at the Indian School of Business and the University of North Carolina. He is actively involved in delivering custom leadership training courses for numerous companies including Samsung, Doosan, SK, Quintiles, and insidesales.

Connect with James on LinkedIn and check out the BYU Marriot website.

3 Key Findings from Bot research:

  1. Rapid Response 
  2. Look at the whole funnel
  3. First figure out how to get your customer to engage. 

 

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