Join Lianna as she discusses questions like: What is the science of marketing? How do you recognize consumer behaviors? What strategies should you implement to understand behaviors and trends? And more!
Lianna Kinard, CMO at The Buckner Company. This speaker from the Demand Gen Summit discusses the science of marketing; how to understand important trends to consumer behavior. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:06 - Importance of understanding marketing trends and consumer behavior
3:15 - There is influence of neuroscience in marketing and sales.
8:01 - There is an abundance of data available that should be used to craft personalized marketing campaigns.
9:06 - Pay attention to consumer reactions to marketing campaigns and the role of data in personalization and targeting.
9:42 - Value in qualitative data for marketing. Identify trends and patterns in large datasets.
10:21 - It’s challenging to generalize from large datasets and the importance of predicting future market trends and customer preferences.
10:58 - Data-driven insights improve decision-making in marketing.
16:09 - Closing Remarks.