Join Kris as he addresses questions like: How important is full funnel marketing? What strategies are there to drive new engagement? How should you invest in the customer experience journey? And more!
Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:48 – What are the company’s user base and campaign stats?
9:10 – Invest in customer experience journey, community engagement, and advocacy.
13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel.
15:44 – Customer relationships phase strategies, increasing usage, and gifting plays.
16:23 – Celebrating customer lifecycle milestones and expansion play strategies.
18:03 – gifting strategies, personalized offers, and customized content offers.
19:53 – Closing Remarks.