This week we feature Paul Jones VP of Experience Design for Tribehouse. He talks about personalization at scale, how to build a list focusing on common characteristics and using a multi-channel strategy.
Guest: Paul Jones is the Vice President of Experience Design at Tribehouse. He is focusing on building experiences that allow executives along the Wasatch Front to connect with other executives and solve problems authentically. He has been a business owner himself and is currently the founder of a tech startup.
Connect with Paul on LinkedIn and check out the Tribehouse website.
Four Steps to Personalization at scale:
1. Identify 3 common characteristics you share with the people on your list.
2. Build your message and automation around those characteristics.
3. Use a multi-channel approach.
4. Don't be afraid to slow it down and manually connect with them.
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