Join Garrett as he discusses questions like: How does customer generation drive growth? What strategies can you leverage to help companies attain more success? And more!
Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
2:03 - Move beyond leads, utilize multichannel marketing.
8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies.
9:59 - Set goals based on qualified pipeline, efficiency metrics.
11:10 - Strategies for investing in brand, mitigating waste, and understanding the impact of campaigns on other marketing efforts.
15:23 - Leverage different parts of distribution in brand video investment and building broader campaigns for brand articulation.
16:01 - Integrated performance marketing, direct response strategies, and generating SQLs and customers.
20:48 - Focus on brand building at the top of the funnel, and driving immediate meetings booked from review sites and ads.
23:12 -Build out Google campaigns and target specific software types for more relevant clicks.
30:19 - Closing Remarks.