Join Mark as he brings to light, specific questions about your G-T-M, such as: How do you take more control of your G-T-M? Are there specific strategies that work better than others? And more!
Mark Kilens, CEO & Co-Founder of Tack. Mark spoke at the Demand Gen Summit, discussing how companies can take back control of their go-to-market strategies to drive more revenue. To stay current on our latest events, follow us on Linkedin.
Useful Timestamps:
1:18 - There is a need for businesses to adopt a different GTM approach. The concept of “people-first” is introduced.
6:06 - Increase competition for the attention and explosion of data generation.
10:22 - Emphasize a people-first approach to marketing and create memorable experiences.
16:00 - Examples of how events can act as catalysts for creating engagement, fellowship, and leads.
20:01 - Trends are observed in the data.
21:57 - There is a lot of richness in first-party data. It has a large role in event-led growth.
27:43 - Closing Remarks.